Day in the Life – Christina Clark, Head of Item SEO

Meet Christina Clark, Head of Item SEO at HubSpot. At first beginning her profession in Graphic Style, Christina utilized her experiences in the business area to explore her interests. That’s when she found her love of all things digital technique! Ever since, she’s been finding out, growing, and mastering simply that and is now at HubSpot, assisting our possibility or existing consumers browse much better.

We seized the day to speak with Christina about her motivating profession course, journey to HubSpot, how she’s resolving for the consumer, profession recommendations, and what she does beyond HubSpot. Without additional ado …

Can you inform us a little about your background and journey to HubSpot?

I studied Graphic Style in college with the goal to sooner or later end up being a firm Art Director. My objectives progressed after investing a long time developing in the business area. And I started to check out other markets and interests.

Taking some HTML and CSS courses for designers acted as the structure and driver for my expert pivot. The real-time feedback you receive from consumer engagement (or do not have thereof) in the digital area is enjoying me. It’s something you merely do not have access to in the majority of locations of graphic style. So when a function opened on the digital technique group, I took the leap! At a little association you use a lot of marketing hats and it was an outstanding chance to rapidly scale my digital technique abilities. My work varied from handling e-mail marketing, web material, and migrations to enhancing for search and conversions.

The next leap for me was moving into individuals management, leading and training the digital technique group. This was my expert “aha” minute! The overlap of constructing out a digital technique to fulfill business objectives while adding to the development of people on a group is my pleased location.

So, when the chance to lead HubSpot’s Item SEO group emerged– naturally, I took the leap! And I have actually gladly landed into the most satisfying function and work of my profession to date.

Explain a common day in your function.

Anybody who operates in Marketing understands that market patterns alter considerably every year. In SEO, market patterns alter far more often. So I begin every day with a 30-minute to 1-hour scan of search market newsletters, internal control panels, and Slack channels.

While scanning I try to find responses to a couple of concerns:

  • How are we tracking towards our regular monthly objective?
  • Exists a brand-new item or function on the roadmap?
  • Has there been any significant shift in search? (This might be brand-new or developing SERP functions, current case research studies with noteworthy gains in natural traffic, or the statement of another algorithm upgrade.)

That fast scan notifies my choices and conversations for the day ahead. Most of my days are invested in conversations with my group, peer-level supervisors, and crucial stakeholders fine-tuning our technique, improving workflows, and tracking development towards our objectives.

Inform us about an issue you’re working to resolve today.

An issue I routinely come across (and work to resolve) is determining the very best material and technical technique to catch natural traffic. This is while dealing with headwinds of algorithm updates on no set schedule, rivals with comparable options, and consumers with restricted time.

How are you resolving for the consumer?

There are a lot of concerns to respond to and issues to resolve when it pertains to handling information, groups, and consumers. Disconnection is a common measure. I think that HubSpot has a few of the very best items and options to much better link organizations with their consumers. I’m leading my group in an effort to be the very first resource prospective consumers discover when they’re looking for software application to assist them do their tasks much better.

If a client’s issue is having a lot of things to do and insufficient time, then I’m putting HubSpot at the top of their list. I’m conserving consumers time in search.

In your own words, what makes operating in tech at HubSpot special?

Every HubSpotter I have actually dealt with is solutions-focused. At any time an issue exists at HubSpot, you can anticipate it to be consulted with concerns to clarify the issue followed by actionable next actions. It does not matter if we’re resolving for information inconsistencies, resourcing pressures, or the consumer. Everybody at HubSpot will press forward up until the issue is identified and resolved.

Exist any market patterns or subjects that are interesting to you today?

The development of AI in search and material development is so interesting! New functions are turning up every day and it has the prospective to considerably alter the method all of us live and work.

If you could return to the start of your profession and provide yourself one piece of recommendations, what would it be?

Do not squander one minute attempting to suit or follow a direct profession course. Let your enthusiasm guide you to the ideal market, function, and business for you. If you’re enthusiastic about a task, you will be inspired to find out, adjust and turn into it.

What do you like to do beyond HubSpot in your spare time?

In my time far from HubSpot, I’m operating at my other task as a mama to Luca and Violet. Ending up being a moms and dad is my most significant leap yet. The quick modifications in their state of minds and cravings challenge me every day. However the cuddles, laughs, and development of 2 seriously adorable kids reward me simply as much.

I’m so grateful to operate at a business that offers me the versatility to step far from work when I require to fulfill the obstacles of parenting AND the chance to stop briefly and absorb benefits like snow days and excursion.

Find Out More about HubSpot’s culture on our professions site and follow HubSpot Life on Instagram as we continue to share staff member highlights, internal events, knowings, and more.

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